How To Move Past Cultural Elements Essay Example for Free

How To Move Past Cultural Elements EssayThere are two ways in which cultural elemental change must be supported. The first is in the manner of decision maker support. This is not but yessing the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they persuade their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. use every possible communication tool to build commitment and support for the big goal, your organizations values and the culture you want to create ( (Heathfield). leaders is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive room what he say s and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training.A support team cannot be expected to support without a clear interpretation of what is expected and want of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward grammatical construction and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com http//humanresources. about. com/cs/managementissues/a/walktalk. htm

Financial Statements Paper Essay Example for Free

Financial Statements Paper EssayThe statement usually includes beginning balance, brighten income for the current cycle, dividends disclosed in the current period and ending balance. Balance sheets detail assets and claims to assets at a distinct point in time. Claims of creditors and claims of owners ar examples of claims to assets. This point statement volunteers a clear outline of the financial standing of the company as a whole. The direct function of a statement of cash fertilise is to present financial information such as cash receipts and payments during a set point in time.This assists investors and creditors to analyze a companys financial position.. These statements address a companys financing, investment and operational activities. Financial statements are useful to managers as these statements are utilized to measure the cognitive operation of the organization. Sales and expenses are compared to the income statements from previous periods by commission to pin point possible problematic areas. Major variations adjure management to thoroughly understand what the causes of those changes are.Variations in liabilities and assets are examined on the balance sheets from one cycle to the next. Any large variations need to be identified, explained and reasons established to whether the variations benefited the company, or caused a loss as consequences of problems. From this point management can make adjustments to correct any problems, or future planning, so these losses or problems do not repeat again. The benefits can be capitalized upon as well.Financial statements are useful to employees for the reason of collective bargaining, discussing compensation, and ranking. Employees also use this information as a means to determine the ability of the company to provide retirement benefits and opportunities for advancement. Financial Statements are useful to investors as they hold an interest in the profits of the company. The investors are looking fo r a return in the property they have invested, usually in the form of stocks, as they seek increases in stock value and profitability.Lending decisions to be made by creditors are base upon the financial statements. The creditors want to ensure that the companies they are lending the funds to have the ability to manage its finances so they are not at happen of not being able to pay back its debts. References Kimmel, P. D. (2009). Financial Accounting Tools for Business Decision Making (5th ed. ). Retrieved from The University of Phoenix eBook Collection database..

User centred design | Analysis

exploiter centred plan AnalysisIntroductionNowadays, User Centered Design has been plant in umteen plan works. This essay seeks to explore the nature of this approach. This essay is split in to four sections.The first section is to provide a rendering for User Centered Design while the second section will explain the benefits of using this approach with examples. I will then move on to discuss the limitations of User Centered Design and a conclusion will come afterwards.What is User Centred Design?User Centred Design is an approach which aims at change magnitude the usability of carrefours, and therefore making them more effective in meeting callrs studys. This approach requires the designer to focus on the utilisers throughoutThe planning, design and development of the fruit. (UPA resources, no date)Norman (1999) described user centred design asTransforming elusive tasks into easy ones.It requires the designer to study the users before designing.User Centred Design ap proach often requires a expectant deal of involvement from the users during the process. Carrying out this approach often includes collecting end users opinion right before the start of the project, as puff up as during the design process, and designing with them. The objective of this is to allow the designers to have a good understanding of the subjects who will use the point of intersection. Therefore, good interaction between designers and users is the key under this approach.UCD is wide recognized and there is an international standard which serves as a benchmark and a guideline. International standard ISO 13047Human- relate design process outlines the 5 stages of a typical UCD design, which are identifying need for human centered design, specifying the context of use, specifying requirements, creating design solutions and evaluating designs. (UPA Resources, no date) These steps define only general procedures but non involve methods. In fact, these standards do not outline how each phrase should be carried out. For instance, specifying the context of use can be done by surveys, observations, interview and many other methods.Advantages of User Centred DesignNorman (1999) first suggested UCD is essentially a series of procedures that simplifying difficult tasks through exploiting natural properties of people and of the world, simplifying the structure of tasks, making some(prenominal) execution and evaluation sides of an action visible, exploiting natural constraints and designing for error. Aesthetics is not considered as a need in his original definition of UCD.Needs of end-users in study during a UCD process should not be only those associated with functions of a product, but also users unexpressed ineluctably including, but not limited to, necessarily for aesthetics. Norman (2004) introduced three levels of user centered design namely Visceral design, behavioural design and Reflective design.Visceral design is to the highest degree the appearan ce of the product which aims at capturing peoples attention that they would neer forget it or replace it with others. A design that people love it when they see it the first time is a made visceral design.The Muji Bath Radio is essentially a radio which is designed to be use in bathrooms and it fits in with the bathroom with a playful element. This product is designed by Industrial Facility. It is fun only when it profits with the Muji refillable shampoo bottle, they appear to be a family the bottle itself and even the label of the shampoo are of the equal size with the speaker of the radio. Using it is very straightforward, simply plaiting the top to adjust the volume and on or off while the AM and FM tuning section is at the bottom. The radio is sealed to ensure it is water resistant to protect the radio due to the environment that it is being used (Fig. 1-3). (Industrial Facility, 2009)Behavioral design is the functional part of a design. The product needs to be functional a nd easy to use. Norman suggested that even some products are complicated and users need to take away how things works but it should be learnt once only.Apple increased the usability of Mac computers by making the interface of software written for Mac OS similar. Therefore, once the basic controls are learnt, users can manage a variety of software for this system easily and quickly.Another good example would be hook-and-loop reparation which makes tying shoes easier and serves as an alternative to shoelace. It is also a design that focuses on users. Tying a shoelace is an everyday but potentially difficult task for children and infirm adults due to its inherent complexity. Hook-and-loop fasteners simplify tying shoes and provide an easy alternative to shoelaces. Many may argue that this example is not significant but as Norman (1999) suggested this simple design caters the needs of users and solves the difficulties of a large segment of population.Reflective design is about the mes sage the product gives to the user and the way the product represents the person who uses it. Sometimes people buy a product is not for the physical outcome but the psychological outcome. The master(prenominal) selling point of this type of design is not their functionality but things like prestige that owning the design brings. For instance, People drink Fair-trade coffee may not rattling concern about the removedmers benefit in the third world. They may do so to show to others how kind and generous they are.Nowadays, many businesses have incorporated this ideology into their product range. Creating products which consumers actually need and want often feeds through to higher sales and hence higher profit. Brand image will also be benefitted. One of the key benefits of UCD approach is that it allows designers to attain some level of understanding of the users needs. According to Parsons in Blueprint November 2009 (2009, p.54), before UCD is being widely adopted, designers have t o use their experience and knowledge to guess the needs of users. This in turn may create a mismatch between the product and the needs of end-users. UCD ensures efficient use of time and resources.Limitations of User Centred DesignHowever, UCD is by no means a perfect model and may not be the ideal solution in some cases. I am going to illustrate the limitations and disadvantages of UCD in the following paragraphs.UCD is often characterized as time-consuming and costly. Many UCD designers believe that market research is primarily not an appropriate way to understand the behavior of the end users. Users may not do what they told market researchers and there are often unexpressed needs such as those associated with attractiveness and aesthetics. For the sake of gaining a full and reliable understanding, UCD designers often observe their users directly such as observing how end-users actually lam out specific tasks. Observing a range of subjects can be expensive and definitely takes a great deal of time as well as effort. However, it is possible these observations are subjected to Hawthorne forcefulness whereby individuals change their behavior when they know they are observed. (Campbell, Maxey and Watson, 1995) These observations may not be reliable after all.Moreover, end-users may not know what they truly need. They may not know if they really need or desire the product until they actually see it. Therefore, participation of users in the primarily stages may not be too helpful.Furthermore, without the technical background as a professional designer has, what users think might work might not work in practice. Also, too much commitment to satisfy the needs of a particular targeted users group may overly complicate the design which reduces its usability by other users.Norman (2005) suggested that If a user suggestion fails to fit within this design model, it should be discarded.A balance between doing what consumers want and maintaining the usability should b e achieved.UCD is an ideology, which is the manifesto of many designers. However, usage of UCD procedures does not guarantee the product is useful for the users. Although there is an international standard which outline the general structure for typical UCD projects, the methods to go about these procedures are decided by the designer. Besides, due to time and budget constraint, designer can only study the behavior of a particular sample. There is over again no guarantee the sample is representative for all the targeted users since everyones needs are somewhat different. In addition, the sampling method used directly determines the reliability of these observations.Users needs are influenced by many external factors and hence needs are subject to changes. This is especially the case for visceral design and reflective design, which is subject to changes in the social culture. What is trendy at this moment may not be so in the next. Under UCD, designers spend a long time to gather in put from users and encourage them to get involved in the design. By the time the product is produced, users needs may have changed and thus it no longer meets the sassy needs.There are many examples where products, which have not gone through UCD procedures, are highly successful. Moreover, these products require the users to adapt them, which is exactly the opposite of what UCD is about. (NORMAN, 2009) For instance, chopsticks require the users to learn and adapt them. Learning to use chopsticks can be difficult and there are a couple of new products aiming to replace chopsticks. However, they are still used by a huge segment of the population.Individuals have different preferences and needs. A product aiming to satisfy the needs of one group may in turn compromise the need of another group. Take hook and loop fasteners as an example again, they are not as flexible in the adjustment of the immersion of support as shoelace and versatile. This design is originally targeted to young children, elderly and disabled. As Norman (1999) suggested, hoop and loop fasteners are not used in sports shoes such as football shoes and boxing boots.User centered design does provide a general benchmark to judge the superior of a design upon. However, using this principal as a basis of design may not be beneficial as it limits the creativity of a designer. The following example will illustrate this.The Step is the first unique cooker which extraordinarily holds both gas and induction heat (IH) hobs and it is designed to accommodate a variety of cooking type and level. It is designed by Industrial Facility and produced by KichenAid. It owns three professional gas burners, two induction plates, robust grates, cast-iron grill, solid ergonomic controls with built-in electronic ignition and with a Vitroceramic and stainless surface. The hobs are divided into two levels. The gas hob with the grill is higher and far from the front because it needs to handle heavy pans. The induction heat surface is at the front and is the same level with the worktop and able to provide an extra blank for the work. (Industrial Facility, 2009)Gas is always perfect for heavy cooking whereas induction heat is normally for fine cooking and one is not happened to perfectly replace the other. From the user centered design view, in this case, consumers could enjoy cooking without sacrificing either one cooking method.From my point of view, this is neat and modern but after all it is merely a combination of two existing product. Why spend time to work on how to re-design something instead of creating a new cooking technique? You will never know if something works unless you have tried. UCD sometimes prevent designers to start from scratch. It often places too much emphasis on the point tools adapts human which limits the creativity of the designer. In fact, in many cases, needs arise only when a new product launches. For instance, before telephone and SMS messages were launched, peopl e did not know they demanded communication in these forms.ConclusionFinally, I believe every products starting point is human centered. Every single existing product is human centered. We design because we want to cleanse peoples life by using our products. Every project, we work on the appearance, functionality, and narratives of the design. Although the priority may vary, we design useful products, no matter it physically does the job or psychologically does the job, it definitely have a positive outcome. A design could have been better does not mean it is not a good design. Without a doubt, listening to the end-users opinion is wise and helpful in design in many cases. However, basing our designs solely on what consumers want can be problematic. This is because users often need the expertise. Having users involved is beneficial but they cannot replace the job of designers. (Parsons, 2009) I believe striking a balance between the two is essential.BibliographyPublished MaterialsJ ournalCAMPBELL, J., MAXEY, V., WATSON, W.,1995,Hawthorne Effect Implications for Prehospital Research Annals of Emergency Medicine, Volume 26, Issue 5, Pages 590-594Books NORMAN, Donald. Emotional Design Why we hate love (or hate) Everyday things, The MIT Press. 2004 NORMAN, Donald. The design of Everyday things, The MIT Press. 1999Articles in PeriodicalsParsons, Tim. User centred design, through enlightened in theory. Blueprint, November 2009, p.54.Internet MaterialBath Radio, Industrial Facility. http//www.industrialfacility.co.uk/if.html, 13 Dec 09.Step, Industrial Facility. http//www.industrialfacility.co.uk/if.html, 13 Dec 09Human centered design considered harmful, NORMAN, Donald. http//jnd.org/dn.mss/humancentered_design_considered_harmful.html, 13 Dec 09.What is UCD?, UPA Resources. http//www.upassoc.org/usability_resources/about_usability/what_is_ucd.html, 13 Dec 09.Step 90cm, Walter Dix Co. http//www.wdix.co.uk/Products/RangeCookers/KitchenAid/Hobs/Step90cm/tabid/457/Defa ult.aspx, 13 Dec 09.

Hyatt Regency Dubai Profile Of Service Tourism Essay

Hyatt Regency Dubai Profile Of Service Tourism EssayHyatt was founded on September 27th, 1957 by Jack D Crouch and Hyatt R. von Dehn who purchased a motel called Hyatt House rigid succeeding(prenominal) to the international airport on Los Angeles. After a few days, it was sold to Jay Pritzker who along with his brother Donald, worked with family members who were interested and grew Hyatt into a hotel company ownership with Northern Ameri give the axe management. They went public in 1962. The development of Hyatt International occurred in 1968 and til nowtually became a public company separately. Hyatt International tummy along with Hyatt Corporation was privately held in 1979 and 1982 respectively by Pritzker family business organisation interests. Every hospitality asset they owned along with the Hyatt Corporation and International became combined under one unit, Hyatt Hotels Corporation. Their mission statement isOur mission is to provide au whereforetic hospitality by makin g a difference in the lives of the bulk we touch every dayHyatts first endanger overseas occurred in 1969 with the opening of the Hyatt Regency Hong Kong. Park Hyatt and Grand Hyatt were introduced in 1980. Hyatt has practically than 340 hotels around the globe as of today. Hyatt Hotels Corporation proudly celebrates more than fifty years of history with a deep rooted status as an industry innovator which encourages the company to a bright future in enhancing creative hospitality.4.0 HYATT REGENCY DUBAI.4.1 OVERVIEWHyatt Regency Dubai is a luxurious, modern hotel situated in the Deira district of Dubai adjacent to the Deira Corniche, a notorious boulevard in Dubai. Situated at a convenient distance from the fabric souk, spices souk and gold souk, it is in any case just 7km extraneous from the first mega mall in Dubai, Deira City Centre. The hotel comprises of 14 luxury rooms and suites that face the breathtaking Arabian Gulf. In terms of leisure, the 5 star hotel provides a spa, Club Olympus and has a golf blood on its premises. They drop an ice skating rink, tennis court, outdoor go pool and a fitness centre. Dubai is a major spellist hub attracting people with its dhow cruises, sandy beaches, dune bashing, camel racing, recreational parks and much more.4.2 MARKET ANALYSIS.Hyatt Corporation has dramatically changed the view and impact of the hotel hospitality industry. Hyatt has especial(a)ized in providing luxury hotels, catering the needs of high-end business travelers by providing facilities for meetings and other related comforts to enhance their lodgement experience. Having various notices such(prenominal) as Hyatt Regency, Grand Hyatt, Park Hyatt and Andaz catered mainly for high-end business customers. Hyatt Regency hotels atomic act 18 a core brand of the Hyatt Corporation, located at the metropolitan battlefields, guideing scoop shovel business travelers. Hyatt Regency, Dubai is a typical business transit hotel positioned to serv e the upscale business traveler market segment by providing high fictional character gains, try-on and facilities served for business and conventional purposes ( decision maker Manager of Hospitality Hyatt Regency). The main strength of Hyatt Regency creation the Loyalty amongst clients, they believe in the happy customer, more sales approach. Thus they pass water emphasized their quality of military function and distinguished themselves amongst other competing hospitality businesses in that manner.Hyatt Regency is one of the oldest and healthful known hotels in Dubai overly it is one of the only hotels in Dubai that has an indoor ice-rink and a shop mall located within the Hotel to ease and enhance the stay of the leaf nodes, to a fault located in a metropolitan ara in Deira it is near the Dubai deluxe Souk and a lot of cultural and local sites to find ideal stay for a tourer yack awaying Dubai.4.3 COMPETITION.Hyatt is challenged with straight contest from hotel s like Hilton and Marriott internationally and other hotels in Dubai that serve business customers. Hyatt Regency aims at providing a high- hold upard lodging experience that would encourage the frequency of their guests. Hyatt Worldwide has a Gold Passport frequency loyalty class that they believe is a strategy to increase their appeal and thereby their frequency of guests, therefore world loyal to the Corporation internationally and as well helps in capturing other segments. Hyatt Corporation has a double dipping program with airline associates such as Emirates Airlines and these Skywards passengers argon minded(p) special offers and discounts as mentioned by the Executive Manager of Hospitality at Hyatt Regency, Dubai.Be views the competition from major business hotels Hyatt also faces competition from leisure related hotels, also the location of Hyatt Regency is considered unsound being located in the old-Dubai business central and since Dubais business Central has been shif ted to other locations e.g. Jebel Ali, etc. other hotels in these beas can stand as competition to Hyatt Regency. Another issue with Hyatt being their promotional strategies, they believe in advertising abroad in Europe, and other continents, yet fail to advertize and promote the hotel in Dubai and the Middle East. But overall Hyatt Regency has been profitable over the years with its well known base of loyal customers and by exceeding the quality gos and standards of Hyatt Corporation.HYATT REGENCY DUBAI PROFILE OF SERVICE5.1 ROLEGuestThe guest go out arrive at the service factory. Once he enters the service factory, he will approach the trend stage service provider and check in. He will be provided with all the facilities needed by him which are available. He then pays his bills and checks out.Service Provider (Hyatt Regency).The staves are always ready at the desk. As guests arrive, they will greet them answer their questions and check them in. Often they will suggest or as sist the guests with their decisions. The guests are provided with all the service without a say of No and all the services provided are recorded.5.2 SCRIPTGuestArrive at the Hotel introduce the HotelDoormanGreet and direct the GuestFront desk staffGreet guestGuestEnquire and book roomFront desk staff event question and check in guestElevator/ Hallway StaffGreetGuestGoes to room enjoys supplementary services and core service/ service consumptionPay and check outFront desk staffGreet and checkout guestGuestExit service factory5.3 FLOW CHART.5.3.1 summit STAGE ACTIVITIESGreeting GuestsProviding InformationService ConsumptionPaymentRegistering Guest5.3.2 BACKSTAGE ACTIVITESPreparing FoodDoing the IroningScheduling/ Training StaffCleaning/ intimate DesigningDoing InventoryCheck-InEntrySpend Time in RoomRoomServiceActivitiesPaymentCheck-OutRoomPreparedPrepare postulationBLUEPRINT.FLOWER OF SERVICESHyatt Regencys flower of services consists of the core and supplementary services provide d by the hotel.The core service is the central component of the flower which supplies the principal. The core service of Hyatt Regency is to provide a bedroom for a hotel client and a hall for an event client. The petals surrounded by the center are the supplementary services which incur as a package and also as optional services which are discussed below in detail.KEYFacilitating ElementsEnhancing Elements7.1 FACILITATING ELEMENTS.7.1.1 INFORMATION.Information about the services provided by the company are available locally i.e. in the UAE and internationally by many modes of mediums. The hotel website is the most informative medium of the hotel which provides every piece of information about the hotel from the footings, services, location, activities, hotel background, schedules, and offers to the other hotels in the chain etc.Information is also provided through leaflets in airports, travel agents, rude(a)sletters, magazines and newspapers in brief but detailed information c an be obtained by calling the hotel anytime and enquiring the preliminary desk with your query.7.1.2 PAYMENT.Direct and indirect payments can be done through credit card transaction or property payment. During direct payment credit card transactions are allowed in high and low cutaneous senses services i.e. in the nominal head desk itself or through online while booking for hotel, car or flight. Cash payments can only be made through high contact service i.e. in the front desk of any service centre of the hotel.During indirect payment the payments can be made either way to the intermediary such as the travel agent, airlines company, tour guide etc which will be passed on to the hotel eventually.7.1.3 BILLING.Billings for normal guests are done under their name and contact details basis and every service the guest acquires, the time, quantity and the price are printed clearly on a transcript for the customer to check while they check out. Bills signed for each service such as foo d and beverage or the bars are also maintained to provide a proof for the guest if they lack the knowledge of getting a particular service.Billing of members are done under their membership numbers here the same procedure takes place as mentioned above but the members can earn incentive points for the amount of the service and records will be available for them online in their account.7.1.4 ORDER TAKING.Reservation of rooms fall under this socio-economic class and in this process the guests are firstly shown the options they can choose from and relevant forms should be filled with provision of secure commitment to delivery. When the decision is made by the guest it is recorded in the enrolment system under the guests unique field.The order taking of room services are done backstage and in a low contact manner for all services through telephone the order is recorded again on the registration system and delivered within the time frame given and the options are available for the gue sts in the room leaflets.For other activities such as restaurants, bars, lounges, golf etc the order taking is done front stage and the same procedures as above mentioned are carried on.7.2 ENHANCING ELEMENTS.7.2.1 HOSPITALITY.As a service that is hospitality related, utmost importance is placed on the level of fundamental interaction by the service employees (concierge) with the customers. Customers are greeted upon arrival. Staffs at Hyatt Regency are also given training in different languages so that customers do not have discompose with communication. Presence of cleanliness was evident in the lobby and lounge areas with on hands cleaning staff. Hyatt Regency provides rooms that are specially designed for the physically challenged. Since business guests tip to be pushed for time and hate lengthy check outs, Hyatt Regency offers onsite Express check-out services. Good hospitality becomes a key factor for customer loyalty. Bellboys and porter services are available to assist gue sts with their baggage. The hotel also provides free shuttle bus services to various locations around Dubai, like Deira City Centre and Dubai Mall.7.2.2 CONSULTATION.Counseling that is unremarkably given to a customer to help understand their situations and decide on solutions. During our interview, the Executive Manager of Hospitality mentioned that customers, who are undecided about choosing between featured activities such as the spa or sightseeing, are helped by concierge that are able to provide customized solutions. Since Hyatt Regency is mainly business guests oriented, consultation is also given on packages aimed at stay of corporate groups.7.2.3 SAFEKEEPING.A factor of safety provided to the customers at the service site. Hyatt Regency has a host of safekeeping services from valet parking, baggage handling by the bell boys, private parking facilities for guests and baby-sitting service on prior arrangement. in that location was presence of security at the regular level ju st outside the hotel entrance. During our visit inside the hotel, we observed that there were many Hyatt Regency trained security purpose personnel who stationed themselves at positions to prevent people from entering off-limit areas (i.e. VIP only rooms). The hotel also had 24 hour video security system.7.2.4 EXCEPTIONS.This supplementary service comes by a way of training to act in situations where policy doesnt play a role. During the interview with the Executive Manager, he mentioned that service personnel were given training in scenarios to deal with special situations. He also mentioned that, if a customer is sad with a particular service, the hotel provides extra stay at no extra charge. On special request, the hotel also caters to a customers taste palette if a certain food item they order is not present on the hotel food menu. Hyatt Regencys special request also entails the service of a 24 hour preindication doctor on call. One way in which Hyatt Regency handles customer complaints/suggestions/compliments is through a site called Trip Advisor that gives reviews and ratings.8.0 SWOT ANALYSIS.StrengthsBrand get word Hyatt has a well recognized brand image and is widely known internationally for having premium offers and high quality services.Well distinguished services and amenities e.g. the only hotel with an indoor ice-rink and Revolving Restaurant (Al Dawaar) in Dubai. (Hyatt,2010)Rated 5 stars and a part of a well-respected international hospitality chain.(visitdubai, 2010)Hyatt Gold Passport frequency loyalty program encourages more guests. (Hyatt, 2010)WeaknessesLocated in an unsound environment away from the new business and leisure central. (i.e. Jebel Ali, Sheikh Zayed Rd.)Concentrated targeting on business customers can provide over-looking other growing market segments.Failure to market and promote the hotel within the Middle East.OpportunitiesSpecial offers for commercial customers and using different methods to target niche markets. use methods to promote the hotel within the U.A.E, to increase awareness.Increasing leisure activities during the low- invoice seasons i.e. April to August, and targeting family oriented customers.New development in that site such as the Palm Deira which is currently on hold, once completed would increase the attractiveness of that area which will in turn result in more customers.ThreatsPolitical factors can run into the business, such as labor laws, health and safety rules and regulations can change the business practices.Economic fluctuations such as recession or inflation can affect the profitability mainly because its targeted at high-end exclusive business travelers.The negative perceptions about the region can influence potential customers.HYATT REGENCY DUBAIS MARKETING MIX STRATEGIES.9.1 PRODUCT.Hyatt Hotels Corporation has several(prenominal) chains located all around the world. Hyatt divides its brand into various sub-categories of hotels that differ from each other by the services it provides. Some well recognized brand categories are Park Hyatt, Grand Hyatt, Hyatt Regency and Hyatt Resorts. Hyatt Regency in Dubai mostly caters to business travelers and resort vacationers. The core service that Hyatt Regency offers is the accommodation of guestrooms to its customers. The hotel has around 414 stylish and contemporary guestrooms including 26 suites. oblation over various different styles and classes of room some of which are Gulf View King, Regency Suite King, Regency Executive, Emri Suite and Royal Suites gives customers a variety to choose from. Hyatt Regency also offers convention and meeting facilities since the majority of its customers represent business travelers. The hotel also has a ballroom 1,157 square meters that can accommodate over a thousand people for events. Hyatt Regency has around 9 flexible and divisible meeting rooms, two with natural daylight. Their convention and meeting facilities usually offer meal services to the rented room s, with a option of food items and cuisines that range from finger food items to lunch buffets. Customizable bookings of rooms suck up Hyatts core service very flexible to adapt to the requirements of the customer since its main target is towards customer stay satisfaction. Apart from Hyatt Regencys core service of accommodating customers, the hotel also offers a large variety of supplementary services to people. The premise consists of a number of restaurants, bars and lounge, their most famous revolving restaurant Al Dawar located on the rooftop of the hotel. Other places like Focaccia, Miyako, Shahrzad, The Kitchen, Carpenter Bar gives customers a variety of cuisine choices. Hyatt Regency also has recreational facilities which add value to customer stay experience at the hotel. The Club Fitness and Spa, Golf Park and the only hotel which has an ice rink embroil in these recreational facilities.9.2 PLACE.Hyatt Regency stands tall towards the edge of Dubai around the cornice are a in Deira. This spectacular location overlooks the whole of Dubai, with great views of the Arabian Gulf and the city. The hotel is located only 12km away from the Dubai International Airport and is close to the oldest business sectored area of Dubai. Although it doesnt reside in the heart of the city, it has a lot of tourist attractions minutes away from the hotel. Some of these places would include the shopping areas around the hotel, the Gold Souq, Mamzar Park which is a minutes drive from the hotel, historical museums and also the Creek. The location of Hyatt Regency now isnt that busy as businesses and other commercial activities tend to move towards the west side of Dubai (towards Jebel Ali). However, its location shouldnt be seen as a negative thing to business travelers, the peaceful and the not so busy side of Dubai does make customers see it as an advantage. The construction of the world famous design of Dubai, the man-made island known as Palm Deira, (although this proje ct is temporary on hold) would bring forth a lot of opportunities to Hyatt Regency. Once this project is completed there would be great business attraction towards this side of Dubai which would be beneficial to Hyatt Regency since it is known as a business hotel. The channel of distribution that Hyatt Regency uses is more direct since it is a service sectored business. There is close contact with customers where their desired needs would be passed onto the hotel management to cater to, to fully satisfy customer stay experience.9.3 PRICE.There are many factors that influence the prices charged on services. Hyatt Regencys pricing strategy is kept very flexible due to these factors. Hyatt Regencys prices are very sensitive to the market, which means their prices are highly influenced on the demand of their services they offer. Dubai being a tourist attracting city has led to the increasing number of hotels being set up around the busy areas of Dubai. This makes Hyatt Regency consider focusing on being competitive in the market following a competitive pricing strategy. The current prices of rooms average to around AED900 for a nights stay. This price usually fluctuates based on a number of factors. Firstly, the prices charged to customers are value-based, that is related to the different type of rooms available and the added services chosen by customers. seasonal worker changes influence room rates too. The winter season in Dubai is much more pleasant than during the summer, so these rates are often raised during the peak season which is between October to March. Another factor that influences price rates is the availability of the rooms, like any business prices charged on the few rooms that are left hand and available would be more than the regular rate. The time between booking a room and staying in that room can change price rates (immediate bookings are more expensive than advanced bookings). Although all these factors can influence the room rates that Hyat t Regency charges customers they have to be careful not to bunk potential customers to their substitutes because when it comes to hotel services in Dubai the cross elasticity of demand is always positive and very sensitive to competition. This means that Hyatt Regency should play its strategy right in the pricing market in the making maximum profit without losing out on sales.9.4 PROMOTION.Hyatt Regency is known to be more of a business hotel than a tourist attraction. Promotion isnt foc utilise upon as much in the local media. Most of its above the line promotion is carried out in countries outside the UAE, advertising in Western countries and Europe. Hyatt Regency usually gets its customers by associating their hotels with companies that recommend its workers a Hyatt stay. It also attracts customers from airline companies like Emirates. Hyatt Regency does focus on below the line promotional methods, by attribute special offers to interest customers with a bundle package of their services, Hyatt Business Plan or the Time for Family special offer packages which are currently promoted to them. There are a lot of fix schemes that Hyatt Regency offers which encourage payment from customers. Every payment transactions made in Hyatt Regency allows the redeemable of Skywards reward points, a vertical persuasive method of payment. The hotel also introduced a loyalty scheme for customers, especially the ones that most frequently stay at Hyatt Regency. This loyalty scheme, the Gold Passport Program, where a customer can collect points on his account based on the number of times he stays there which can be used to request for discounts on his/her next visit at Hyatt. The hotel also has the issuing of gift cards which is seen as a splendid way to attract new customers to experience Hyatts service.9.5 PROCESS.In Hyatt most of all the processes take place in the backstage which is invisible to the consumer and it is all carried out by the backstage staff and the regist ration system. The process begins with the guest reserving a room in the hotel and ends when a particular guest checks out. The primary process is the registration process carried out with the input of front desk staff of all the guest details, followed by the various invisible processes such as when the guest calls for a room service from the room for a service staff taking the order, process in the kitchen, filling of carts with requested supplies, adding guest requests in registration system etc. when the customer acquires services out of the room but in the hotel itself also requires processes such as preparing the food in a restaurant, mixing a drink in a bar which is a front stage process, registering signed bills into the transcript etc. The final process involves checking out the guest from the registration system flagging task has been successfully well-mannered by the front desk staff.9.6 PEOPLE.In Hyatt Regency the culture is based on ethics and integrity which is partia lly employee driven recognizes the importance of employees and associates as its guests. It is essential for Hyatt Regency to recruit staff that share common interests in culture. The associates are educated to make a difference from day one, and they are offered with quality training to expertise in operable areas and also on management skills to deliver customer service. (Hyatt, 2010) Hyatt goes to great means in providing high quality health care insurance and retirement schemes for employees and family members. There is also educational re-imbursement program that provide an optimal learning experience to keep the associates up-to-date and ahead of competition. Hyatt Regency employees have a strong commitment and actuate through promotion opportunities within based on their performance and they are also offered with empowerment awards such as Hyatt Star which is a monetary reward for their performance. It is also possible for the associates to provide feedback through the Empl oyee Opinion Survey. There are various advantages of working in a huge corporation like Hyatt from being able to have discounts on not only hotel rooms but also on a variety of other service products.Guests seldom make perceptions about the quality of services they receive through their interaction amongst employees. As the main goal of Hyatt seeking to be the most preferred brand among guests, they fulfil this by providing high quality services but in turn the guests play a significant role in the delivery of service. The guests are also involved in co-production they follow the hotels rules and guidelines which allows them and other guests to have to have an optimal experience and satisfaction.9.7 PHYSICAL EVIDENCE.Hyatt Regency Dubais exterior seems somber but as a guest enters its doors, the interior creates an impressive, striking first impression. The floors are paved with smooth ivory marble across a vast reception area. The concierge is available on the left and a porter se rvice on the right. The entrance to the Galleria is straight ahead and directions to each part of the hotel are clearly shown. There are urbane stairways as well. One of the many restaurants, The Kitchen provides an ambience of lounge music, sofas and a lounging area for guests who have just arrived, to relax in. There are gifts and souvenir shops as well as rental car shops all available with easy access for the guests. To transport guests baggage to their rooms, bellboys are available. The hotel has a contemporary look, cool neutrals and dark forest veneers providing a lush look to the interior. The staff at the concierge is very helpful and willing to help you with anything. The Galleria entrance provides access to the ice rink and shopping facilities. ATMs are also provided inside. Internet WI-Fi is available to guests too.9.8 PRODUCTIVITYHyatt Regency Dubai ensures its customers its top most priority but also maintain that it is their employees who make the Hyatt experience, an outstanding one. Based on their Corporate Values, they empower their staff towards career development rather than just jobs. Business is conducted with an entrepreneurial attitude and innovation. Hyatt aims to draw and preserve a work hurl that are provided with a luxurious hospitable environment where they are comfortable and motivates them to provide high quality service levels. As Hyatt says We believe we can put to death this by being a listening company of well-informed, impassioned people. Hyatt Regency Dubai provides extensive training regimes to inform and keep their employees up to date. They initiated a program called School Of Hospitality. This course provided courses which were standardised and customised to satisfy employees training needs as well as boost performance. Hyatt hopes to achieve higher customer focus, innovation and consistency whereas mainly offering authentic hospitality to each of their guests (Khan, T, 2009).10.0 RECOMMENDATIONS.As we have analyzed the service delivery of Hyatt Regency Dubai, using the flower of service, SWOT analysis and their marketing mix strategies we have identified their issues and suggest the following recommendations.Hyatt Regencys customer segment should include more focus on leisure guests rather than just placing importance on business guests. Leisure guests can be accommodated at the Galleria apartments which are situated right next to Hyatt Regency and take advantage of the amenities and activities. The reason for this recommendation being that business guests are less likely to avail the facilities offered by the Galleria which are shopping, the salons, the eateries and the ice rink. By increasing their customer base, Hyatt can experience even greater revenues.Hyatt Regency having been in the UAE for almost more 30 years, they havent done any direct form of advertising for their hotel. Because of this, it has been seen that even some of the people who have been staying for more than 20 years in Dubai still dont know about Hyatt Regency. The hotel needs to re-review their modes on promotion. During our interview with the Executive Hospitality Manager, he mentioned that Hyatt Regency doesnt do any direct promotions in the UAE, but mostly in Europe and other international regions, because of the fact that their target customers are mainly business customers. This way Hyatt Regency can make its presence known more locally. Hyatt will also have to face the fact that many new hotels, are emerging, who use advertising to promote services similar to that of Hyatt Regency.A suggestion would be for Hyatt Regency to branch out and have few hotel apartment buildings located within certain parts of the city where businesses are mainly concentrated. Since many of Hyatts guests are business people, it would be more beneficial for them because at current, the location of Hyatt Regency is in area a bit away from the city. affirmable solution would be to open up hotel apartment branches in business locations like Media City and Internet City. This would allow business guests to access the business sites much easily.Another huge concern that we observed about Hyatt Regency was that visitor parking behind the hotel was strewn with garbage. Being a 5 star hotel, Hyatt must take responsibleness for looking after the cleanliness, not just of the hotel but also the premises within which it is located. Hyatt Regency needs to take steps to keep the parking lot clean, differently it would reflect badly on Hyatt Regencys image.11.0 CONCLUSION.In conclusion, it is clearly evident that Hyatt Regency has been successfully able to target and satisfy their guests, mainly business customers. As a hotel that has been upholding its 5 star status for almost 3 decades, it is no doubt that Hyatt Regencys quality of service and hospitality is of top notch allowing the hotel to stand up to the tests of time. As the Executive Hospitality Manager said, many hotels offer the same service, b ut the amount of effort by Hyatt Regency to deliver those services is what differentiates it from the competition.

Everybody Should Take Stand Against Corruption Politics Essay

Everybody Should Take Stand Against Corruption Politics EssayCorruption in Afghanistan is considered one of the greatest challenges and issues both the citizens and political sympathies is facing. It has become widely recognized one of the major source of increasing poverty, backwardness, and mental unsoundness in the country. It has in addition been considered a key challenge for governance and overlook of law. Apart from this putrefaction is also an obstacle for the sustainable festering of economy which the country is struggling with. Although, both the administration and the citizens have taken major step to decrease the level of putridness in the governmental departments, the results are still not convincing. Different attempts have been made in hostel to define degeneration but still in that location is no precise, clear, single and accepted definition stoopedion which can be applicable to all forms, types and degrees of decadence. According to World Bank corrupt ion is defined as the use of public office for private gains, or in other words, use of official position, rank or status by an office postman for his own personal benefit. In this definition, examples of corrupt behaviors include (a) bribery, (b) extortion, (c) fraud, (d) embezzlement, (e) nepotism, (f) cronyism, (g) appropriation of public assets and property for private use, and (h) influence peddling. (Myint) Corruption has posed serious challenges to the Afghan societies. In the political realm, it has undermined democratic values and good governance and has negatively affected formal democratic processes. Corrupt elections in have reduced the amount of duty and responsiveness in the elected officials. In the judiciary, corruption in many instances has compromised the rule of law and responsibility against public. More generally, corruption has decreased the capacity of the governmental institutions. Many procedures in the government institutions are considered useless. Apart from this the public wealth and public resources are unequally distributed the offices are often bought and sold. Moreover, corruption has also undermined the genuineness of Afghan government and has negatively affected public trust and their tolerance. Everybody understands that corruption will not do any good to anyone. On the contrary, it harms everybody and smart set. So, in order to get rid of this serious issue and live in a corruption free society everybody should take a stand against corruption.Although, the Afghan government has made several commitments to combat corruption, but the problem is still widespread. Fighting and finally eradication of corruption needs serious work and commitments. It is understandable that corruption cannot be eradicated in a short period of time. It needs years and maybe decades. Combating corruption is not easy. In order to do so, one should cognize the causes and effects of the corruption on societies. Apart from governmental institutions , International Non-governmental Organizations such as Integrity Watch Afghanistan, United Nationals Agencies and Transparency International has found erupt numerous causes of corruption in Afghanistan among which United Nation Development Program (UNDP) has offered a broader list of commonly cited causes of corruption. The list includes (i) a lack of rules, oversight and enforcement (ii) institutional sicknesses in legislative and judicial systems (iii) low incomes for public officials (iv) high rewards compared to risks for corrupt behavior and (v) a low likelihood of having corruption detected. (Balboa and Medalla) All the issues which cause corruption have created serious threats to Afghanistans development, questioned government legitimacy, increased tension between Afghan government and international community which in result has caused instability. Its growing threat has undermined the imprimatur and accountability of government and has decreased the public trust in the go vernment.The effect of corruption has many political, economic, social and environmental effects on the Afghan society which will be discussed one by one. In political spectrum, corruption has obstructed the democratic values which are the basis of Afghan government and the rule of law. Corruption is considered as one of the main obstacles to the development of democracy. Public institutions and governmental departments which are mainly created for the talking to of public services are the units of democratic system. When the officials of these institutions assimilate in corrupt activities, the institution loses their credibility. Lack of accountability can question the legitimacy of these institutions. Increase in corruption can result political instability and lack of transparency. Apart from this, corrupt societies lack sound political competition. The decisions are often made based on personal authority rather than court-ordered authority which in turn undermine democratic va lues. These issues finally lead to anger and frustration in the citizens. For instance, Khalis Shinwari, a volunteer inspector assigned by the local elders in Jalalabad to identify cases of bad craftsmanship in development projects, told The Washington Post that the people are angrybut to whom they can growl? (Basar) This sort of dissatisfaction in the citizens can pose major challenges for the young democratic system of Afghanistan.The economic effects of corruption have serious impact on the whole country. First and foremost, corruption causes the misuse of national wealth by a small part of the population. It often results the unequal distribution of wealth, increases costs of goods and the delivery of public services. A report by the International Monetary Fund (IMF) lists some major economic consequences of corruption as (i) Prevention of economic growth (ii) reduction in the effectiveness of international assistance and (ii) loss of tax revenue given that bribes may be paid t o evade taxes and customs. (Basar) In corrupt societies corruption causes the transformation of public wealth into private and neglects the necessities of public. The funds are spent on unnecessary projects and the basic needs of citizens are often ignored.Socially, corruption discourages people for working together for the common good of a society. It disturbs social services delivery, increase frustration among the citizens, which in return results in a weak civil society. Apart from this, corruption increases poverty in a society, and increase the gap between the rich and poor. In a corrupt society, paying and winning bribes becomes a tradition which results in inequality, hatred and insecurity. According to UNDP, corruption increases the price of public services and lowers their quality. (Basar) Furthermore, paying bribes for public service frustrate citizens and demoralizes citizens trust on the government which causes social unrest.To sum up, it has become clear that if Afgha nistan wants to emerge as a strong democratic state, the government and the citizens need to take concrete steps to fight this serious disease which is spreading day by day. History has shown that corruption has been one of the main factors for the downfall of many regimes. It undermines the legitimacy of the government, weakening the organize badly affect the economy, worsening poverty, affect reconstruction and increase insecurity and instability. Everybody understands that Afghanistan is decades away from reaching corrupt free society but both government and the citizens has to take a stand and place the fight against corruption as one of the top priorities for the development and stabilization of their beloved country.

Grisham Essay -- essays research papers

John Grisham once said of his own writing, I drop a line grab readers. This isnt serious literature. (John Grisham CLC, 189) Serious literature or not, Grisham has written nine best-selling novels, many of which were also made into very successful movies. in front cacographying to write professionally, Grisham was a lawyer in Southhaven, Mississippi, which has provided him with plentiful ideas for legal storylines. In many of his novels, Grisham has on ongoing link of novice lawyers who uncover and traverse flaws in the legal system.Influences during Grishams childhood and adult life have helped to shape his writing career. His family moved around a great deal during his childhood. Eventually, they settled in Southaven, Mississippi. (Brandstrom, 2) Grisham was an athlete in gamey school and decided he was going to play either professional football or baseball. After high school, he went to Northwest Junior College to play baseball. After one year, he transferred to Delta State for more baseball opportunities. While at Delta State, his grades suffered and he decided he wasnt ment to be a baseball player. In 1975 Grisham transferred again to Mississippi State University as and accounting major. (2) While at MSU, he started writing 2 books, neither of which was finished. (3) In 1977, Grisham received an undergraduate degree in accounting from MSU. He then went to the University of Mississippi and received his law degree in 1981. Grisham went fanny to Southaven in 1982 and established his first law firm. One year later, he was elected to the Mississippi House of Representatives.(1) He now had he time to start a new book, which he finished in 1985. He called it Deathknell, exclusively the publisher changed to name to A Time to Kill. The book published a specified five thousand copies during the first print. Grisham immediately went to work on his second book called The Firm. This hugely successful started Grisham on his new profession as an author. He mov ed to Oxford and has been writing one book per year ever since. Grishams courtroom skills never suffered and in 1996 he took time off from writing to retrograde to the place where his career began, the courtroom. This was to fulfill a promise he made to the family of a railroad man killed at work. He prepared the case with the said(prenominal) passion as the characters he writes about and won the biggest verdict of h... ... haunt him. Brock learns that Hardy had been in and out of homeless shelters most of his life, but he had deep begun paying rent in a rundown building that means he has legal recourse when a big money-making outfit such as Sweeny & Drake boots him with no warning. When Brock realizes that his profession caters to the morally challenged, he sets out on an aimless search through the rougher side of D.C., ending up at the 14th driveway Legal Clinic. The clinics director, a large man named Mordecai Green, woos Brock to the clinic with a $90,000 cut in pay and the chance to redeem his soul. Brock takes it--and some of the storys credibility along with it its hard to suppose that a Yale graduate who sacrificed everything--including his marriage--to succeed in the legal profession would quickly jump at the opportunity for low-paying, charitable work.(56-90) Brock settles the dispute of the wrongly evicted squatters and thus solves a problem within the legal system. Now, it may seem as though Michael Brock is not a novice lawyer. In reality, he is not novice to law, but he is very much a novice to street law. Although this is a new twist, Grishams link continued in this story.

What is a Full Writing System? :: essays research papers

What is a Full paternity System?Full writing remainss may be define as collections of arbitrary signs that can represent all the words of the language to which they are applied. Limited writing systems consisting of marks made for counting or assignment go back three thousand years. The evolution of full writing systems has taken place only during the past five thousand years.Writing systems drive home made possible the technological advances that has taken humanity from hunting, gathering, and simple farming to exploration of space. Writing created a permanent record of liveledge so that a fund of information could accumulate from one generation to the next. Before writing, human knowledge was confined by the limits of memory. For example, learning something from one self or from public lecture to an new(prenominal). Early visual systems such as signaling by gestures or with fire or smoke were limited to the range of eyesight and subject to misinterpretation. Writing allowed accurate communication at a distance without traveling or relying on the memory of a messenger.Writing includes both picture writing, also know as pictography and ideographs. The use of pictures to represent, not the object drawn but some attribute or theme suggested by the object. For example, a drawing of the sun gives you an idea of warmth. Limited writing attends directly to the object or idea portrayed. Pictograms or ideograms call to mind an image or concept that then may be expressed in language. The reader does not need to know the language of the writer to translate the signs into his or her own language.A full or true(p) writing system represents words not objects. However, the earliest writing systems came from Mesopotamia, Egypt and, Central America. These writing systems only qualify as limited writing since they used signs that refer to the objects represented and not to the words for the object.International traffic signs are effective because they avoid language. Simple pictures instead of words or phrases, makes it more comprehensible to illiterates and speakers of other languages. They warn drivers of road hazards and traffic regulations, which need to be followed in order to keep the road safe. A few other methods of systems are musical and scientific notation. Specific technical information like word syllabic and alphabetic writing is used to represent a language. A full writing system must maintain fixed correspondences between its signs and the element of the language.